DAM United becomes strategic partner of BRANDGUARDIAN

DAM United and BRANDGUARDIAN, an established software and technology provider for digital publishing and media management solutions, will continue to work closely together. As preferred partner, DAM United will be responsible for the distribution, expansion and customizing of BRANDGUARDIAN’s innovative Media Collaboration Technology (MCT) in the DAM area.

Media Collaboration Technology is a collection of media production microservices developed by BRANDGUARDIAN over many years and now available. It offers a virtual real-time file system solution for multi-cloud environments. MCT enables – similar to a Google Drive, only on a higher level – the collaboration of geographically distributed teams on and with assets. However, changes are immediately visible to everyone involved (such as multiple agencies, freelancers, local marketing departments, etc.). As a neutral instance, MCT can integrate any DAM systems and other file cloud services into the file system. This guarantees 100% identical file states in media production worldwide, as well as a significant simplification and acceleration in collaboration, without process interruptions. In addition, downstream processes such as rendering or translations can be much better automated.

MCT is a highly innovative technology that BRANDGUARDIAN has developed in the course of the further development of the one2edit publishing system, which has been established for 20 years, for maximum agility and scalability. The MCT “pop-up infrastructure” adapts like a liquid technology layer to the customer’s requirements and can be scaled as required. MCT is already used by Microsoft for cooperation with production sites on four continents. The group thus shares dozens of terabytes of data in real time.

“We are happy to have found DAM UNITED as probably the best service partner for our Media Collaboration Technology in the DAM area. We are united by our enthusiasm for particularly advanced technologies that will not only work perfectly for the customer for the next 12 months, but rather for the next 12 years. I have known the DAM UNITED Executive Board for a long time and appreciate their technical competence, their honest and transparent cooperation and their vendor independence. MCT has what it takes to become a complementary standard solution for all complex DAM applications from any manufacturer – and DAM United is the perfect interface between us as technology supplier, customers and DAM producers,” explains Markus Kuhnert, founder and Managing Director of BRANDGUARDIAN.

Portrait Andreas Fink

“We really appreciate the quality and functionality of one2edit. It can reliably do what many other producers claim to be able to do, but then can’t do it. We have also been following the development of Media Collaboration Technology for many months and are simply thrilled by the possibilities in global collaboration and process automation. At Microsoft, MCT has already demonstrated impressively on a daily basis how liquid, high-performance, secure and scalable collaboration can be on a global level. It is probably one of the most demanding and complex media production projects – and MCT runs smoothly, securely and decentrally as a collaboration infrastructure. Exactly the opposite of the current monolithic systems. We are looking forward to many interesting projects with this technology of the next but one generation,” says Andreas Fink, CEO of DAM United AG.


PR & Media Relations
Marcus Bond, BOND PR-Agenten
+49 177-6252663