Customer since 2016

Gimborn - international pet specialist with several brands

H. von Gimborn GmbH is a successful pet specialist with several brands, distribution in over 40 countries and a 50-year company history.

Challenge - DAM management and playout to diverse channels

Gimborn’s goal: “magical moments between humans and pets” – and to convey this message, the company also relies on high-quality images, videos, etc. The company has around 24,000 digital assets in its inventory. In order to manage these optimally and use them in the various media and channels such as website, B2B webshop, catalog, specialized trade, social media, etc., Gimborn was looking for an experienced service provider and consultant.

Solution - Use of CELUM DAM and DAM United DAMupload

In 2016, Gimborn chose to work with the experts at DAM United. DAM United advised Gimborn, migrated the older celum IMAGINE to CELUM DAM, adapted it to the requirements, connected it to the Akeneo product information management system, LDAP / Active Directory and international AD servers, and trained the employees to use CELUM.

Since then, all assets are structured and always available in the latest valid version. Service providers and customers have easy access to the required images and videos through SmartViews / PIN codes.

Since 2018, Gimborn has also relied on DAM United DAMupload. Internal and external authorized persons can thus load assets directly into the Gimborn media pool in DAM without detours and without CELUM access.

Result - Contemporary digital asset management with numerous internal and external users

"The cooperation with DAM United is very open, always fair and characterized by fast and reliable service. The DAM United Asset Uploader increases the usability of CELUM and contributes significantly to the success of our asset management."