CUSTOMER SINCE 2018
Musterring – strong furniture brand and 400 international trade partners
The Musterring International Josef Höner GmbH & Co. KG is a supplier of furniture and furnishing products. Since 1938 the company has stood for top quality with its subsidiary brand set one by Musterring. Musterring uses a large number of professionally prepared images, videos, PDFs and other digital assets to communicate and promote its product range via various channels and media. The approximately 400 retail partners worldwide have easy access to professional product information including images via a specialist dealer extranet.
Challenge – replacing the outdated custom DAM
As DAM, Musterring used a service provider’s own development, which no longer met the requirements in the area of collaborative media production and efficient interaction with dealers via the extranet. In the future, there had to be a single point of truth for all digital assets: integrated with the PIM and with automated output of the most up-to-date images in the various channels. Musterring was looking for an effective and future-proof overall DAM solution.
Solution – Implementation of CELUM ContentHub 6, Asset Uploader and DAM Access
The experts at DAM United provided Musterring with full-service support in designing its asset management system: from the initial definition of project goals and requirements, through DAM system selection, to the implementation of CELUM ContentHub 6, customizing and training.
Musterring also benefits from the seamless integration of DAM Access – a modern, responsive HTML5 interface that connects to the DAM system. DAM United’s own solution gives Musterring dealers easy access to all product images on the extranet via single sign-on. DAM Access avoids complicated, full access to the DAM system, which is subject to licensing. The digital assets for the desired product can be found quickly via full text search and filter options. Dealers can search for images and download the results with any device from anywhere. The intuitive DAM Access interface is immediately understandable for everyone.
Furthermore, the DAM United Asset Uploader was implemented. This simplifies the upload of assets and offers, among other things, the possibility of uploading images directly from a trade fair into the DAM system. Thanks to the simple interface, even those users who rarely or never work directly with CELUM can upload images into the system. The most important image information can be set directly during the upload process, so that less effort is required in CELUM for the post-processing of newly created images.
Result – impressive, always up-to-date visual experience that supports market success worldwide
“DAM United provided us with optimal support in all project phases. We were particularly impressed by the well-founded system selection based on user stories, support for the presentations, a PoC and price negotiations. Only when it was clear that CELUM was really the most suitable DAM for our requirements could we decide in favor of the system. From then on, the project ran like clockwork: DAM United expertly took care of data transfer, implementation, customization, training, etc. Result: Thanks to the customized project design with CELUM ContentHub and DAM Access, we can offer our customers and resellers an impressive, always up-to-date visual experience with little effort on our part, which supports our market success worldwide.”
Florian Milchers, Project Lead IT, Musterring International Josef Höner GmbH & Co. KG