"Metadata is essential to describe and classify digital assets. Metadata provides information about standard information such as creation date, file size, author, copyright information, etc., but also about geolocation or internal company categories. They are indispensable for searching and using large asset inventories in a meaningful way. In practice, however, there are a number of reasons that lead to a poorly maintained inventory. With DAM United Metadata Editor, you increase the quality of your asset metadata. Simple, cost-saving and secure," explains Roland Berg, CEO of DAM United AG.