SINCE 2012

The German Red Cross has a federal structure and is one of the largest humanitarian organisations in Germany, with the Federal Association and countless state / district associations and local associations as well as the Association of Sisterhoods. The mission of DRK-Service GmbH is to provide services for associations and institutions under the auspices of the Red Cross, to promote and disseminate the ideas of the Red Cross, to carry out advertising measures and to distribute writings and objects of importance for the work of the German Red Cross.

Images, videos and assets play a special role in the work and communication of the GRC. A challenge is on the one hand the administration of the assets, but also their internal provision for employees, the archive as well as external service providers. This is why DRK-Service GmbH decided in favour of CELUM, a leading Digital Asset Management (DAM) system. Today, DRK-Service GmbH manages around 28,000 digital assets for the GRC.

As a full-service partner for all questions relating to asset management and CELUM DAM, DRK-Service GmbH chose DAM United in 2012. On the basis of the CELUM DAM, DAM United implemented the central image portal in the intranet and took over the corresponding customizing and programming. Employees of the GRC associations, for example, have easy access to the relevant images via individual online access. In the case of long image stretches, only the best images and videos are displayed in a time-saving live preview. Thus, they do not have to deal with the complex functions of the DAM system, but can quickly and easily use the currently required assets in the web interface. This saves a lot of time and is very much in line with the federal structure of the GRC. DAM United has repeatedly implemented ongoing operational optimizations as well as major version updates for the GRC, most recently in 2018 the change to version: 5.13.4.
‘We have been working closely with DAM United since 2012 and are very satisfied with the individual technical advice, expertise and results. We always have a competent contact person for all questions relating to digital asset management, including peripheral issues such as hosting, etc. DAM United works very transparently, always within budget and easy for us to plan.’
Anita Drost,
Head of Publishing Division,
DRK-Service GmbH