In DAM systems, countless contents are managed that represent or contain personal data. Since the General Data Protection Regulation (GDPR) came into force, these contents have been subject to special data protection regulations. In addition to their ID or name, images and videos of private individuals can also easily reveal ethnic origin, physical or mental condition, religious beliefs and more.

Such personal data is considered to be particularly sensitive personal data and as such is subject to stricter conditions under the GDPR. We have developed the GDPR tool for this purpose. It helps Picturepark customers and other systems to obtain and manage personal data consent in accordance with the GDPR.

Further information in an
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‘Compliance with various asset handling regulations can be very complex. Those who have not obtained explicit permission for a particular usage must fear complaints, litigation and heavy fines. With the GDPR tool, we have developed a solution that is easy to use and leads to legal certainty. The tool can be used flexibly – even customer-specifically for special applications outside the GDPR.’
Andreas Fink,
DAM United AG
By using the GDPR tool, content editors and managers can smoothly request consent for the use of personal data stored in Picturepark. On request, a link will be sent by e-mail, which will lead the recipient to a secure website where they can check their personal data, the planned use and other terms of use with just a few clicks. If they wish to revoke their consent at a later date, this can be done directly via the GDPR tool.
The tool belongs to our ‘Simplify your DAM’ solution family, because it facilitates the use of your DAM. It supports various types of digital assets such as images, videos or documents. All data is logged and can be easily viewed and analyzed. Rights templates for metadata, for example, allow only authorized users to access information such as the e-mail addresses of the requested persons.