DAM United upgrades STAEDTLER to CELUM ContentHub 6

DAM United, the leading international experts for multimedia solutions in the enterprise sector and a close CELUM partner, have completely modernised STAEDTLER’s digital asset management. The focus of the project was the upgrade of the outdated CELUM IMAGINE DAM to CELUM ContentHub 6.

In workshops, the basis for the major move was developed: In close cooperation, folder structures, keywords, user roles and rights, assignments etc. were renewed and many detailed questions were clarified (for example, the automatic DAM export according to Amazon guidelines). DAM United created a tool that automatically assigns nodes/keywords to assets via mapping Excel lists: e.g. asset X is a pencil sharpener in the colour red and has the item number 123456


One focus was the optimisation of the dealer portal

By integrating DAM United DAM Access, traders no longer need to be created as users in CELUM ContentHub. They do not need a separate login, can easily find desired assets and work more effectively. DAM Access is able to display assets and their organisational structures via a modern, responsive HTML5 interface. The intuitive interface is immediately understandable for everyone. STAEDTLER as well as the specialist dealers no longer have to worry about complying with Amazon guidelines when naming images.

In addition:

Result - effective DAM solution based on CELUM ContentHub 6 and DAM United DAM Access

"We and our dealers benefit from a cutting-edge CELUM cloud solution, an optimal data pool and customised processes. DAM Access is a great relief because we no longer have a jumble of external DAM users and dealers really only see what they should have access to. That makes the work much easier. The experts at DAM United have done an excellent job at all stages. We have always felt well advised and secure."


STAEDTLER is one of the oldest industrial companies in Germany and is one of the world’s leading manufacturers and suppliers of writing, painting, drawing and modelling products. With its products, the company inspires the creativity of its customers throughout their lives: from the first crayon in early childhood to products for creative design, the stationery and creative goods manufacturer offers a wide range of products for all age groups and requirements, and also rethinks tried-and-tested products against the background of digitalisation. The company has its headquarters in Nuremberg and employs 3,000 people in 26 affiliated companies worldwide. More than 1,200 employees work in STAEDTLER’s home market. In terms of production, the company remains true to its roots and focuses on quality “Made in Germany”: almost two thirds of all STAEDTLER products are manufactured in Germany. Further information: https://www.staedtler.com


PR & Media Relations
Marcus Bond, BOND PR-Agenten
+49 177-6252663