Kerbl

Customer since 2015

Kerbl - the specialists for animal breeding and keeping

Albert Kerbl GmbH is producer and wholesaler of a very wide range of accessories for animal breeding and keeping.

Challenge - efficient, automated DAM processes

The company uses a large stock of images and a variety of videos and 360° photo players to convincingly present and communicate its offer. It was important for Kerbl to have the most efficient, automated processes possible when working with assets and designing and producing its online and print media.

Solution - Use of Picturepark DAM and DAM United Flexporter

DAM United supported Kerbl during the implementation of Picturepark DAM and installed and configured the system. DAM United networked Picturepark with the Viamedici EPIM used by means of a self-developed interface. The structured data stored in the PIM corresponds perfectly with the pictures, videos, data sheets etc. managed in the DAM. Assets and data can be automatically transferred to the desired publishing process with the connected priint:suite publishing system.

Numerous dealers are important buyers and interfaces to Kerbl’s customers, and DAM United has also created an efficient solution in the form of an export service: Kerbl employees can use simple or complex search queries to automatically retrieve the desired assets from the DAM and then provide them, for example, with the correct customer-specific naming convention. The service programmed by DAM United checks, for example, whether an image of the product is available and if not, it selects suitable alternatives. The service is completely configurable and can be integrated into any existing system via REST API.

As a third application, DAM United has set up a protected media portal for its dealers, where they can easily search and download pictures based on the Picturepark DAM assets.

Result - DAM automatisms and perfect sales support for dealers

"With DAM United, we have real media professionals at our side who are well experienced in digital asset management and related technologies such as PIM, e-commerce and publishing. From the first pitch and the workshops, they provided us with the ideal advice and support, from the implementation of our complex infrastructure to the ongoing optimization of our operations. DAM United always remained within the budget and delivered a suitable, future-proof and scalable solution for our current requirements."

Bernhard Handl, Data Manager at Kerbl