It’s Tuesday. Kurt, the company’s content owner, creates an image with AI for a new campaign. He uploads it to the DAM, adds the metadata, and approves it. Eddy needs the image for the website and crops it to 16:9. Sandra resizes it for the online store. For the
Imagine your company publishes an image of one of its production sites. For the new sustainability campaign, though, it looks a little bleak. The sky is gray, and there’s a large paved area in front of the building. So generative AI gives it a little help. The sky turns
tl;dr Seamless, high-performance delivery of digital assets worldwide Direct delivery instead of bulk uploads, optionally via CDN One consistent delivery logic for websites, dealers, apps and print Data-sovereign hosting through your own CDN or the DAM United CDN Why global content delivery matters Large organizations operate multiple country websites,
The life of a file. When it was young, the file was full of energy. It was curious, motivated, and wanted to be part of everything. And it was. The file showed up at every party. Every presentation. Every newsletter. Every website. It traveled a lot.Sometimes in an email.
DAMlivery: Why your DAM images are similar to websites Das Web-Prinzip, das wir alle verstehen Niemand lädt Wikipedia herunter, um einen Artikel auf einer Website anzuzeigen. Wir setzen einen Link. Der Link zeigt auf den Inhalt dort, wo der Inhalt lebt. Der Inhalt bleibt an seiner Stelle, wird zentral
Stop downloading, resizing and uploading images Most organizations invest heavily in managing digital assets. Yet the real effort often starts after an asset has been approved. An image is downloaded from the DAM, resized for the website, cropped for the webshop, optimized for email marketing and uploaded again into
Or: The tale of the file server who got very tired Once upon a time, there was a File Server. It lived in the IT basement, humming softly and feeling very proud. It always knew exactly where everything was. At least, it thought it did. If someone was looking
or how your business can remain operational The world of IT has changed dramatically. What used to be a standard fixture in the server room is now located somewhere on the internet. Whether it’s Adobe, Microsoft, Google or Apple, many tech giants have phased out their on-premises solutions in
Many companies still use their DAM today as little more than an advanced file server: images and videos are stored centrally, but that’s where the chaos begins. Files are exported, saved multiple times, edited manually, and uploaded to CMS platforms, online stores, or newsletters. The result: duplicate data outdated
From March 17 to 19, 2026, we attended Fotoware’s Reimagining DAM event in Munich. Over the course of three days, we had the opportunity to exchange ideas with manufacturers, partners, experts, and customers. The focus was on topics such as content authenticity, governance & compliance, and AI-powered workflows, issues