Vendor Selection Matrix ™ Digital Asset Management 2019 – Germany

Largest study of the DAM market and its top providers

The analysts from Research In Action interviewed 750 business and IT decision-makers in the upper midmarket in Germany on the subject of Digital Asset Management (DAM) and intensively evaluated the 15 best-known DAM producers. The Research in Action GmbH is an established network of international market analysts with technology emphasis. DAM United is the leading DAM service provider and solution provider and is the exclusive sponsor of the unique study on the DAM market and its top providers.

Our customers, business partners and DAM interested parties from companies can request the study “Vendor Selection Matrix ™ – Digital Asset Management 2019 – Germany” free of charge here.


  • The results are based on a unique methodology for comparative manufacturer evaluation, mainly based on surveys, with a full focus on the German market.
  • 60 percent of the evaluation results from the survey of 750 business managers in companies of the upper middle class / large companies from Germany (with at least € 50 million annual turnover): mainly from management, marketing, sales and IT.
  • 40 percent of the rating is based on in-depth interviews with producers, users and analysts (not nearly 100 percent, as with other reports).
  • The 15 DAM providers most frequently mentioned in the survey were evaluated and rated in detail.
  • More than 20,000 data points were collected. The data collection took place in Q4 2018 and Q1 2019 as part of a combined telephone and online survey.

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